In today’s beauty industry, more and more consumers are seeking makeup products that not only enhance their appearance but also align with their values around health and sustainability. Natural makeup brands have become popular because they prioritize using non-toxic, cruelty-free, and eco-friendly ingredients. If you’re looking for the best and natural makeup brands, here’s a guide to help you make informed choices.
ILIA Beauty
ILIA Beauty is one of the most well-known natural makeup brands that bridges the gap between clean ingredients and high-performance makeup. Their products are formulated with organic botanicals, plant-based ingredients, and are free of synthetic chemicals like parabens and sulfates.
- Best Natural Product: ILIA’s Super Serum Skin Tint is a must-try. It combines skincare benefits with light coverage for a natural, dewy finish.
RMS Beauty
Founded by makeup artist Rose-Marie Swift, RMS Beauty has revolutionized natural makeup by creating non-toxic, organic products. Their products are formulated to hydrate, heal, and provide a youthful glow without the use of harmful chemicals.
- Best Natural Product: The Living Luminizer is a cult favorite, offering a subtle, radiant highlight using organic coconut oil and other natural ingredients.
Juice Beauty
Juice Beauty has been a pioneer in the organic beauty world, offering skincare and makeup products that are made from natural, plant-based ingredients. The brand is also committed to sustainability, using solar power in its manufacturing and eco-friendly packaging.
- Best Natural Product: The Phyto-Pigments Flawless Serum Foundation is lightweight, buildable, and provides excellent coverage while nourishing the skin with natural antioxidants.
Kjaer Weis
Kjaer Weis is a luxury natural makeup brand known for its high-performance and eco-friendly products. Their makeup is certified organic, made with minimal ingredients, and designed for long-lasting wear without compromising on quality.
- Best Natural Product: The Cream Blush is perfect for a natural, radiant flush, formulated with ingredients like castor seed oil and beeswax.
Burt’s Bees
While more commonly known for their lip balms, Burt’s Bees also offers a full line of natural makeup products. Their products are affordable, widely available, and made with mostly natural ingredients, making them a great option for eco-conscious consumers.
- Best Natural Product: The Nourishing Mascara is a standout, formulated with jojoba oil and glycerin to condition lashes while providing length and definition.
100% Pure
As the name suggests, 100% Pure offers makeup products that are made with all-natural, fruit-pigmented ingredients. Their makeup not only provides beautiful color but is also rich in vitamins, antioxidants, and anti-aging properties.
- Best Natural Product: The Fruit Pigmented® Blush is a beautiful, natural blush made with pigments from fruits like pomegranate and cherry, giving your skin a healthy glow.
W3LL People
W3LL People creates plant-powered makeup that’s both nourishing and eco-friendly. Their products are cruelty-free and made without artificial chemicals or fillers, making them a favorite among natural beauty lovers.
- Best Natural Product: The Bio Brightener Stick is perfect for a natural highlight, made with organic aloe vera and green tea to soothe and brighten skin.
Tata Harper
Tata Harper is a luxury natural beauty brand known for its organic, non-toxic products. Although they are more focused on skincare, their makeup line offers products that are as effective as they are clean.
- Best Natural Product: The Volumizing Lip & Cheek Tint is a versatile product that gives a natural flush of color to lips and cheeks while moisturizing with all-natural ingredients.
Alima Pure
Alima Pure is a clean beauty brand that focuses on high-performance mineral makeup. Their products are made from pure, natural ingredients and are free from synthetic dyes, preservatives, and fragrances.
- Best Natural Product: The Satin Matte Foundation is a mineral powder that offers buildable coverage while remaining gentle on the skin.
Vapour Beauty
Vapour Beauty is known for its organic, plant-based makeup that offers great performance without compromising on health. Their products are non-toxic, cruelty-free, and formulated with sustainable ingredients.
- Best Natural Product: The Atmosphere Soft Focus Foundation provides a soft, satin finish that looks natural and feels nourishing, thanks to its blend of plant oils and botanical extracts.
When choosing the best natural makeup brand, it’s essential to look for products that not only make you feel beautiful but also use ingredients that are good for your skin and the environment. From ILIA’s dewy finishes to RMS Beauty’s luminous highlighters, these brands offer exceptional products that prioritize health, sustainability, and flawless performance.
