Miley Cyrus has never been afraid to express herself through beauty, music, or fashion. Her boldness and creativity are what make her one of the most intriguing celebrities in today’s beauty scene. So, when Maybelline announced its latest partnership with her, it was clear something fresh was coming. The launch of the Maybelline Moisturizing Serum Lipstick, fronted by Miley, introduces a new chapter for the brand and the pop star herself.
At first glance, this lipstick looks like a typical Maybelline product, sleek, colorful, and wearable. But underneath the glossy tube lies a formula designed to care for your lips while giving them a radiant finish. Unlike traditional matte or creamy lipsticks, this new release aims to blend skincare with color. It hydrates, nourishes, and enhances the lips at once.
This collaboration also symbolizes a shift for Maybelline. The brand has long been associated with its iconic tagline, “Maybe she’s born with it. Maybe it’s Maybelline.” Now, with Miley leading the campaign, the message expands to self-expression and individuality. It celebrates confidence in all forms, something Miley has consistently embodied throughout her career.
The Launch Event and Brand Vision
The global announcement took place at a high-profile event in Los Angeles. Miley attended wearing a sharp suit jacket with no shirt underneath, a look that perfectly captured her fearless energy. She introduced the Moisturizing Serum Lipstick line as part of Maybelline’s commitment to comfort, hydration, and inclusivity.
In her own words, she described the partnership as “natural and authentic.” She spoke about growing up watching Maybelline ads and how the brand’s accessibility connects with real people. The collaboration was designed not just to sell lipsticks but to tell a story about freedom, artistry, and care.
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Maybelline executives shared that the goal of the line is to deliver “lip care that feels luxurious but is still affordable.” The lipstick’s serum-based formula took years to perfect and is meant to offer deep moisture without sacrificing pigment.
Inside the Formula: What Makes It Different
The Maybelline Moisturizing Serum Lipstick is packed with ingredients that are more common in skincare than makeup. The brand has positioned this as “lip color that treats while it beautifies.”
Key ingredients include:
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Hyaluronic Acid: Known for its ability to hold up to 1000 times its weight in water, it keeps lips soft and plump.
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Vitamin E: A natural antioxidant that protects the lips from dryness and environmental damage.
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Avocado and Jojoba Oils: These provide a silky texture and lock in hydration throughout the day.
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Peptides: Help smooth fine lines and improve lip texture with continuous use.
The result is a product that blurs the line between makeup and lip treatment. It offers color payoff with the added benefit of lip conditioning.
Unlike many matte formulas, this lipstick does not dry or crack the lips. Instead, it gives a satin or glossy finish depending on the shade, leaving the lips feeling nourished even after removal.
Shades and Finishes: Designed for Every Skin Tone
The line features 16 shades ranging from soft nudes to deep reds and berries. Each shade has been tested on different skin tones to ensure a universal appeal.
Popular shades include:
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Sweet Coral: A peach-toned nude perfect for daily wear.
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Rose Rush: A balanced pink that flatters both warm and cool undertones.
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Velvet Wine: A deep burgundy ideal for evening looks.
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Golden Hour: A warm caramel with subtle shimmer for medium to dark skin tones.
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Soft Mauve: A muted rosy hue for a clean, elegant finish.
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Scarlet Fever: A classic red that delivers intensity with a moisturizing feel.
The finishes come in satin and luminous gloss, allowing users to choose based on their preference. The texture is lightweight, and a single swipe gives full coverage.
Each shade was selected with Miley’s input, inspired by moments from her music career from soft romantic tones reminiscent of “Malibu” to bold reds that reflect her “Wrecking Ball” era confidence.
Application and Wear
Applying this lipstick feels more like using a balm than a traditional lipstick. The bullet glides easily, depositing color evenly. For best results, Maybelline recommends exfoliating the lips first, then applying directly or with a brush.
While the brand claims up to eight hours of moisture, most users report that reapplication after meals is necessary. Still, the hydration effect lasts much longer than standard formulas.
Unlike matte liquid lipsticks, the Moisturizing Serum Lipstick doesn’t leave a tight or sticky sensation. Instead, it feels comfortable, which makes it suitable for daily use.
To increase longevity, Maybelline suggests using their Lifter Lip Liner, another product infused with hyaluronic acid to outline and define the lips before applying color.
What Users Are Saying
The launch received wide attention across social media, especially from beauty creators and fans of Miley Cyrus. Reviews are generally positive, though some users note that the lipstick performs more like a tinted balm than a long-wear product.
Here’s what consumers are saying:
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“It feels amazing on the lips. I love the hydration and shine.”
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“Not transfer-proof, but that’s okay because it feels so comfortable.”
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“It’s like a luxury lipstick at a drugstore price.”
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“The packaging is stunning, and Miley’s shades are fun and wearable.”
Some users compared it to higher-end products like Dior Addict and Charlotte Tilbury’s Hyaluronic Happikiss, noting that Maybelline’s formula offers a similar effect for a fraction of the price.
Others point out that it’s more of a “feel-good” lipstick than a statement piece. It’s perfect for those who want hydration and tint but not heavy, dramatic pigment.
The Celebrity Effect
Celebrity beauty collaborations often drive trends, and Miley’s partnership with Maybelline is no exception. While some collaborations focus on shock value or quick sales, this one feels more grounded. Miley is not only the face of the campaign but also part of the creative direction.
Her image aligns with Maybelline’s new message of confidence and individuality. She brings both her musical influence and her long-standing love of beauty into the project. For many fans, this adds authenticity.
Miley’s involvement also opens the brand to a younger, more diverse audience, people who might not have tried Maybelline before. This collaboration bridges the gap between luxury beauty and everyday accessibility.
Comparing It to Competitors
When comparing the Maybelline Moisturizing Serum Lipstick to other market options, its value stands out. While most luxury lip care lipsticks cost between $40 and $60, this one retails for around $12 to $15, depending on location.
Comparison highlights:
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Dior Addict Lip Glow: Offers similar hydration but costs nearly four times more.
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Clinique Almost Lipstick: Shares a balm-like texture but provides less pigment.
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Charlotte Tilbury Happikiss: Has more gloss but feels stickier.
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Maybelline Serum Lipstick: Balanced texture, affordable, with solid hydration and good color range.
This balance of price and performance is why many users see the product as one of Maybelline’s best lip releases in years.
How to Choose Your Shade
Finding the right lipstick shade depends on your undertone and daily routine. Here’s a quick guide:
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Fair skin tones: Try Sweet Coral or Soft Mauve for a natural flush.
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Medium skin tones: Go for Rose Rush or Golden Hour for warmth.
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Deep skin tones: Velvet Wine and Scarlet Fever offer richness and contrast.
If you’re unsure, visit a Maybelline counter or use their virtual shade finder on the official website.
Packaging and Design
The packaging is sleek and modern. Each tube reflects the shade inside with a transparent cap and gold detailing. It feels high-end while maintaining Maybelline’s accessible look. The bullet shape allows precise application without a brush.
Many fans appreciate that the lipstick feels sturdy but lightweight, making it easy to carry for on-the-go touch-ups.
Where to Buy
The Maybelline Moisturizing Serum Lipstick is available globally in beauty stores and online retailers, including:
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Maybelline’s official website
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Ulta Beauty
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Target
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Amazon
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Superdrug and Boots (UK)
Prices vary slightly by region but generally stay under $15, keeping it affordable for a wide audience.
Is It Worth It?
If you’re searching for a lipstick that hydrates, feels comfortable, and delivers natural color, this product deserves your attention. The Maybelline Moisturizing Serum Lipstick offers excellent value for money, especially for those who prefer a dewy finish over matte textures.
It’s not the most long-lasting lipstick you’ll find, but it provides consistent moisture and a healthy glow throughout the day. The collaboration with Miley Cyrus adds personality and creativity, reinforcing Maybelline’s shift toward more expressive beauty.
For makeup lovers and Miley fans alike, it’s a must-try. It’s a fun, wearable lipstick that combines care and style, something that truly fits today’s beauty needs.
