Kylie Cosmetics took the beauty world by storm when Kylie Jenner launched her famous Lip Kits in 2015. Since then, the brand has expanded into a full line of makeup, from eyeshadow palettes to highlighters. But with all the buzz surrounding Kylie Cosmetics, many wonder—is it really worth the hype? In this honest review, we’ll take a closer look at the best and worst products from the brand and whether Kylie Cosmetics lives up to the expectations.
The Famous Lip Kits
When Kylie Cosmetics first launched, it was all about the Lip Kits. The combination of a liquid lipstick and matching lip liner promised long-lasting, bold lips in a variety of shades. While many fans rave about the pigmentation and durability of these lipsticks, others have pointed out that the formula can be drying.
- Pros: Great pigmentation, variety of shades, long-lasting.
- Cons: Can be drying, especially for those with dry lips.
- Price: $29 per kit.
Verdict: If you love a matte lip and are willing to prep your lips beforehand, Kylie’s Lip Kits are worth it. However, if you struggle with dry lips, you may want to stick to a more hydrating formula.
Kylie Eyeshadow Palettes
Kylie Cosmetics’ eyeshadow palettes have received mixed reviews. The color stories often feature trendy shades and bold packaging, but the quality can be inconsistent. Some palettes, like the Burgundy Palette, are praised for their blendability and pigment, while others have been criticized for fallout and patchy application.
- Pros: Trendy color stories, some palettes have good pigmentation.
- Cons: Inconsistent quality, fallout in certain palettes.
- Price: $42 per palette.
Verdict: The eyeshadow palettes can be hit or miss. It’s best to check reviews on individual palettes before purchasing.
Highlighters: Kylie’s Kylighters
The Kylighters have become a fan favorite for those who love a glowing complexion. These highlighters come in various shades, catering to different skin tones, and provide a luminous, buildable glow without being too glittery. However, some users have mentioned that the formula can feel a bit chalky on dry skin.
- Pros: Wide range of shades, buildable glow, good for all skin types.
- Cons: Can feel chalky on dry skin.
- Price: $20 per highlighter.
Verdict: If you’re a fan of a soft, buildable glow, Kylighters are a solid addition to your makeup collection. Those with dry skin might want to apply a hydrating primer before using.
Kylie Blush and Bronzer
Kylie’s blushes and bronzers are known for their sleek packaging and blendability. The Pressed Blush Powder and Bronzer are buildable and long-lasting, with a variety of shades to suit different skin tones. The products provide a natural, sun-kissed glow, but some users have noted that the pigmentation can be on the lighter side, requiring multiple layers.
- Pros: Buildable formula, wide shade range, long-lasting.
- Cons: Lighter pigmentation may require layering.
- Price: $18 for blush, $20 for bronzer.
Verdict: These are great for everyday use and for those who prefer a natural look. However, if you like bold color payoff, you may need to layer the product or try other brands with more pigmentation.
Kylie Skin
In 2019, Kylie expanded into skincare with her Kylie Skin line. While it initially garnered attention for its aesthetically pleasing packaging, the actual product reviews have been a mixed bag. Some customers love the Foaming Face Wash and Vanilla Milk Toner for their gentle formulas, but others have reported breakouts and irritation, especially with the Walnut Face Scrub.
- Pros: Gentle, basic skincare suitable for younger skin.
- Cons: Some products, like the Walnut Scrub, can be harsh and cause irritation.
- Price: $24-$28 for most products.
Verdict: If you have sensitive or acne-prone skin, it’s best to be cautious with Kylie Skin, especially with the exfoliating products. The simpler items, like the toner and face wash, are better for everyday use.
Price vs. Quality
One of the biggest questions surrounding Kylie Cosmetics is whether the quality matches the price point. While some products like the Lip Kits and Kylighters have become cult favorites, others have received criticism for being overpriced for what they deliver. Competitors in the beauty industry, such as ColourPop, offer similar products at a more affordable price, raising questions about Kylie’s premium pricing.
- Pros: Trendy and aesthetically pleasing products.
- Cons: Higher price point compared to similar brands.
- Price range: $15-$45, depending on the product.
Verdict: Kylie Cosmetics has solid products, but the high price point makes it worth comparing to more affordable alternatives if you’re on a budget.
Packaging & Branding
There’s no denying that Kylie Cosmetics excels in branding and packaging. The sleek, trendy packaging—often inspired by Kylie Jenner’s personal style—has made the brand highly Instagrammable. From the iconic drips on the Lip Kits to limited-edition collections, the brand knows how to market itself, which is a big part of its allure.
- Pros: Beautiful, eye-catching packaging.
- Cons: Some products are more about the packaging than the quality.
Verdict: If you’re someone who enjoys visually appealing packaging and exclusive collections, Kylie Cosmetics will not disappoint. However, if you’re after purely product quality, you might find alternatives at a lower cost.
So, is Kylie Cosmetics worth the hype? The answer depends on what you’re looking for. Kylie Cosmetics excels in branding, trendy color stories, and standout products like the Lip Kits and Kylighters. However, the brand isn’t without its flaws, such as inconsistency in quality and a higher price point. If you’re a fan of Kylie Jenner and love her style, you’ll probably enjoy many of her products. But if you’re looking for a makeup brand with consistent quality at a more affordable price, you may want to explore other options.
Have you tried Kylie Cosmetics? What are your favorite and least favorite products from the brand? Let us know in the comments below! Be sure to subscribe to our newsletter for more honest beauty reviews and tips!
