2024 has seen an incredible surge in celebrity-driven beauty brands dominating the market. From influencers to pop stars, celebrity makeup lines have garnered massive followings, offering everything from inclusive shade ranges to high-quality formulas. If you’re curious about which celebrity beauty brands have been flying off the shelves this year, here’s a look at the top best-selling makeup brands of 2024.
Fenty Beauty by Rihanna
Fenty Beauty continues to reign supreme in 2024. Launched in 2017 by music icon Rihanna, the brand changed the makeup industry with its wide range of foundation shades and inclusive products. Fenty Beauty’s commitment to diversity and quality has made it a go-to for beauty lovers globally.
- Best-Sellers:
- Pro Filt’r Soft Matte Foundation
- Gloss Bomb Universal Lip Luminizer
- Match Stix Contour Skinstick
- Why It’s Popular: Fenty’s inclusive shade range and cutting-edge product launches consistently resonate with consumers, making it a top seller year after year.
Kylie Cosmetics by Kylie Jenner
Kylie Cosmetics, founded by reality star and beauty mogul Kylie Jenner, continues to hold its place as one of the most sought-after celebrity makeup brands. Known for its iconic Lip Kits and ever-evolving collaborations, Kylie Cosmetics remains a best-seller in 2024.
- Best-Sellers:
- Kylie Lip Kits
- Pressed Blush Powders
- Kylie Skin Concealer
- Why It’s Popular: Kylie’s massive social media presence and consistent new product drops keep her brand at the forefront of beauty trends, ensuring it remains a bestseller.
Rare Beauty by Selena Gomez
Launched by pop star Selena Gomez, Rare Beauty has quickly become one of the most beloved beauty brands, focusing on natural makeup looks and promoting mental health. The brand’s approach to “perfectly imperfect” beauty has resonated with millions, making it one of the top-selling brands of 2024.
- Best-Sellers:
- Soft Pinch Liquid Blush
- Liquid Touch Weightless Foundation
- Lip Soufflé Matte Lip Cream
- Why It’s Popular: Rare Beauty’s light, buildable formulas, combined with Selena’s authentic message of self-acceptance, make it a fan favorite.
Haus Labs by Lady Gaga
Lady Gaga’s makeup line, Haus Labs, has seen major success in 2024 with innovative, bold products that reflect Gaga’s avant-garde style. Known for its vibrant pigments and clean beauty credentials, Haus Labs appeals to makeup lovers who want high-performance cosmetics with ethical standards.
- Best-Sellers:
- Power Sculpt Velvet Bronzer
- PhD Hybrid Lip Oil
- Bio-Radiant Gel-Powder Highlighter
- Why It’s Popular: Gaga’s commitment to clean, vegan beauty and unique, high-quality formulations make Haus Labs a top choice for beauty enthusiasts seeking bold, creative looks.
SKKN by Kim Kardashian
Although SKKN by Kim Kardashian is primarily a skincare brand, Kim Kardashian’s influence in the beauty space has crossed over into makeup with her past success with KKW Beauty. In 2024, the SKKN brand focuses on luxury beauty products that blur the lines between skincare and makeup.
- Best-Sellers:
- Nourishing Cleanser
- Hydrating Skin Tint
- Brightening Eye Cream
- Why It’s Popular: SKKN’s emphasis on flawless, glowing skin, combined with Kim’s global appeal, keeps this brand at the top of many beauty wishlists.
JLo Beauty by Jennifer Lopez
Jennifer Lopez’s beauty line, JLo Beauty, has gained significant traction in 2024, especially for its skin-focused makeup products that promise a JLo-worthy glow. Known for her ageless beauty, JLo’s brand is designed to help women achieve radiant, healthy-looking skin.
- Best-Sellers:
- That Star Filter Complexion Booster
- That JLo Glow Serum
- That Blockbuster Wonder Cream
- Why It’s Popular: JLo’s glowing skin has always been her signature, and her makeup products, designed to deliver similar results, keep beauty enthusiasts coming back for more.
Florence by Mills by Millie Bobby Brown
Millie Bobby Brown’s Florence by Mills appeals primarily to Gen Z beauty lovers. With its playful packaging, clean formulas, and affordable price point, the brand has continued to grow in popularity in 2024.
- Best-Sellers:
- Like A Light Skin Tint
- Cheek Me Later Cream Blush
- Zero Chill Face Mist
- Why It’s Popular: Florence by Mills stands out for its approachable, fun, and youth-focused products that prioritize skincare-infused makeup.
R.E.M. Beauty by Ariana Grande
R.E.M. Beauty by Ariana Grande made waves when it launched, and it remains one of the best-selling celebrity makeup brands in 2024. Known for its futuristic packaging and highly pigmented products, R.E.M. Beauty caters to fans who love experimenting with bold makeup looks.
- Best-Sellers:
- On Your Collar Plumping Lip Gloss
- Midnight Shadows Eyeshadow Palette
- Eclipse Cheek & Lip Stick
- Why It’s Popular: Ariana Grande’s influence, coupled with the brand’s standout formulas and futuristic aesthetic, makes R.E.M. Beauty a best-seller in the competitive beauty market.
2024 has been a banner year for celebrity makeup brands, with names like Rihanna, Kylie Jenner, and Selena Gomez continuing to dominate the industry. These brands stand out not only because of their celebrity founders but also due to their high-quality products, inclusive ranges, and innovative approaches to beauty. Whether you’re looking for a flawless foundation or a bold lip color, these best-selling celebrity makeup brands have something for everyone.
