Yes, Hailey Bieber is the founder and owner of Rhode, a skincare brand launched in June 2022. Named after her middle name, Rhode reflects her vision of creating high-quality, affordable skincare products for everyday use.
The brand has gained significant attention in the beauty world for its minimalist approach, focusing on effective formulations designed to enhance natural beauty.
What Inspired Hailey to Start Rhode?
Hailey Bieber, known for her glowing skin, often shared her love for skincare and beauty on social media. This passion inspired her to create a brand that aligns with her personal philosophy: simple, effective, and accessible skincare.
In interviews, Hailey has expressed her goal of offering products that deliver professional results without the luxury price tag, ensuring more people can access good skincare.
What Makes Rhode Unique?
- Minimalist Product Line
Rhode launched with a small, curated range of products, each designed to target specific skincare needs. This aligns with Hailey’s belief in simplicity and the idea that you don’t need a complex routine to achieve healthy skin. - Affordable Pricing
Unlike many celebrity skincare brands, Rhode focuses on affordability, making high-quality products more accessible to a broader audience. - Focus on Hydration
Rhode’s debut collection includes products like the Peptide Glazing Fluid and Barrier Restore Cream, both emphasizing hydration and skin barrier repair, which Hailey cites as crucial for her glowing skin. - Cruelty-Free and Vegan
Rhode ensures its products are cruelty-free and vegan, catering to consumers who prioritize ethical beauty choices.
What Products Does Rhode Offer?
The initial Rhode lineup includes:
- Peptide Glazing Fluid: A lightweight, hydrating serum for a dewy glow.
- Barrier Restore Cream: A nourishing moisturizer to repair and strengthen the skin barrier.
- Lip Treatment: A hydrating lip balm available in multiple flavors.
Is Rhode Successful?
Rhode has been well-received since its launch, with products frequently selling out and garnering rave reviews from customers and beauty influencers. Hailey’s personal involvement in the brand and her transparency about her skincare routine have built trust and loyalty among fans.
Hailey Bieber’s ownership of Rhode showcases her dedication to creating a skincare brand that reflects her personal values and beauty philosophy. Rhode is more than just a celebrity-endorsed brand—it’s a carefully curated collection designed to make great skin achievable for everyone.
